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Press Releases
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April 11, 2011
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European DAILIES® Teens Campaign Expands to TV
As a continuation of the successful Teens campaign in Europe, two TV spots were created with the goal of reaching out to new contact lens wearers across the region.
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November 1, 2009
Academy For Eyecare Excellence™ Delivers Education To Eye Care Practitioners - Whenever and Wherever They Choose
The CIBA VISION® ACADEMY FOR EYECARE EXCELLENCE™ (www.cibavisionacademy.com) has expanded the breadth and reach of its highly-regarded professional education programs with new online learning modules and an "app" for iPhone® users.
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November 1, 2009
Focus® DAILIES® TORIC relaunches with several product enhancements
Focus® DAILIES® Toric, the world's first daily disposable toric contact lens, is now available in 20°, 70°, 110°, and 160° axes. With the new axes, Focus® DAILIES® Toric contact lenses now offer the widest parameter range of any daily disposable toric lens resulting in an increase in patient coverage from 55% to 78%
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September 8, 2009
New clinical data shows that DAILIES AquaComfort Plus® contact lenses can significantly reduce six common contact lens–related symptoms
Eye care practitioners can now offer their patients a contact lens that can diminish the severity of common contact lens-related symptoms. A new clinical study shows that a daily disposable regimen with DAILIES AquaComfort Plus® reduced both the frequency and severity of six common symptoms compared to habitual weekly to monthly replacement contact lenses
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April 1, 2009
Freshlook® Color Contact Lenses Introduces Three New Colors For A More Noticeable Look
For patients interested in colored contact lenses, natural aesthetics and the overall 'look' of the lens are important. In fact, over half of patients desire a noticeable or vibrant lens i. The FreshLook brand is introducing three new vibrant colors
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December 16, 2010
LIVE WEB SEMINAR: MAXIMISING SUCCESS THROUGH CONTACT LENSES
CIBA VISION® is delighted to invite Eye Care Practitioners from across the UK to participate in the first ever live web seminar to specifically focus on business issues affecting the UK optical market and strategies for business growth in 2011. The live event will take place on Monday 24th January, to coincide with the launch of a new book from CIBA VISION®, “Maximise your practice success with contact lenses”, which contains insights from both research and global best practices within optics and beyond.
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December, 2010
AIR OPTIX® AQUA MULTIFOCAL contact lenses provide better vision for driving.
AIR OPTIX® AQUA MULTIFOCAL contact lenses perform better than monovision, and as well as single vision contact lens modalities for driving. A 2009 study published in Eye & Contact Lens assessed the performance of contact lens corrections amongst presbyopic participants using both objective and subjective ratings. For day or night driving, and many other aspects of driving including reading signs, looking in side mirrors and reduced glare and halos, subjects rated AIR OPTIX® AQUA MULTIFOCAL as better than monovision contact lenses, and as good as optimised distance correction.
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November, 2010
CIBA VISION® UK Sales team back World Sight Day Challenge
CIBA VISION®, Global Founding Corporate Patron sponsor of Optometry Giving Sight, is backing the global World Sight Day Challenge through the support of their sales team. Throughout September and October, the CIBA VISON® Sales force will be offering their customers the opportunity to take part in the challenge, and in doing so will be helping to make a difference to the lives of the 670 million people who are blind or vision impaired simply due to uncorrected refractive error.
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December, 2010
The success of AIR OPTIX® AQUA MULTIFOCAL leads to an innovation award in France
AIR OPTIX® AQUA MULTIFOCAL contact lenses were selected as the “most innovative product in the contact lens industry” by approximately 800 French opticians. Every two years, the leading French professional magazine, Inform’Optique, invites its readers to vote for the best innovations in the vision correction sector. One prize is awarded for the most innovative product in contact lenses.
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December 4, 2010
AIR OPTIX™ for ASTIGMATISM – complete parameter range now available with around the clock axes.
AIR OPTIX® for ASTIGMATISM contact lenses now offer eye care professionals the range they need to satisfy nearly all of their astigmatic patientsI. The new, wider range has around the clock axes in 10° steps with 4,104 parameters to choose from, making AIR OPTIX® for ASTIGMATISM one of the widest in-stock silicone hydrogel toric lens parameter ranges available
